Minus 5 Media

google rankings

Essential Google Ranking Factors That Will Boost Your Traffic


Are you puzzled as to why your selected keywords are not generating expected organic traffic? It’s likely because Google’s ranking factors are evolving.

Inevitable as death and taxes is Google’s habit of tweaking its search engine results page (SERP) methodologies.

Marketers are already battling trends like zero-click results. Additionally, the new Search Generative Experience is set to revolutionise the landscape once more.

Fear not: this guide breaks down the critical Google ranking factors so you can apply them to your site to either boost or maintain your traffic levels.

Key Insights

Google’s search algorithm assesses various elements of your site when determining which pages to display in the SERPs. Major Google ranking factors include:

  • Optimisation for mobile-first indexing
  • Core Web Vitals (LCP, INP, CLS)
  • E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
  • Comprehensive link structure (inbound, outbound, and internal links)
  • User experience (UX)
  • Technical SEO (meta tags, schema markup, etc.)
  • Content relevance and authority
  • Authentic business details (Google Business Profile)

The emerging Search Generative Experience (SGE) is likely to decrease organic search traffic, underscoring the importance of these ranking factors:

  • Content that is both high-quality and aligned with search intentions
  • Clearly presented, succinct content
  • Robust link structure and authority
  • Engaging a proficient agency to enhance search rankings.

Consult Minus 5 Media’s Agency to Drive More Traffic to Your Site

SEO – unlock additional SEO traffic. See tangible results.

Understanding Google Ranking Factors

When someone searches for terms related to your business, you naturally want them to discover you, not your competitors.

To truly optimise your website for Google’s search results, it’s crucial to comprehend Google’s algorithms. Optimising your site for key SEO ranking factors can propel your pages to the top of the SERPs, thereby increasing site traffic.

Conversely, SGE is set to further demote lower-ranking pages—if your current ranking is weak, emphasising these factors becomes even more crucial.

Crucial Google Ranking SEO Factors

Mobile-First Optimizations

As of the last quarter of 2023, excluding tablets, mobile traffic made up 58.67 per cent of global internet traffic. Users expect flawless mobile site functionality. If your site fails here, Google will likely penalise it.

Google started mobile-first indexing in 2019, emphasizing mobile functionality as the primary criterion for your search ranking, with desktop performance as a secondary factor.

Ensure your site is equally functional on phones, tablets, and desktops. Select a responsive theme or template, verify clear and fast image display, check text readability, and limit massive text blocks that can overwhelm mobile displays.

Core Web Vitals

Introduced by Google in May 2020, Core Web Vitals assess your site’s user experience health.

LCP (Largest Contentful Paint): Google expects your site’s main content to load within 2.5 seconds.

INP (Interaction to Next Paint): Measures how quickly the site responds to user inputs.

CLS (Cumulative Layout Shift): Ensures your site loads predictably without unexpected layout shifts.


What is E-E-A-T?

Google ranks content highly when it demonstrates expertise, experience, authoritativeness, and trustworthiness—abbreviated as E-E-A-T.

High-quality, accurate content from recognized experts in their fields is prioritized. Content should reference reliable sources like industry journals or reputable media.

Link Profile

Links are critical: over 90 per cent of web pages get no traffic due to lacking backlinks. A robust mix of inbound, outbound, and internal links enhances your site’s authority and resourcefulness. Quality trumps quantity—links should be to and from credible sources.

Technical SEO

Technical SEO involves optimising site and page structures to make them more searchable and quicker to load. This includes using keywords effectively in titles and tags, optimizing meta descriptions, and implementing correct schema markup.

Content Relevancy and Authority

Google increasingly values content that genuinely addresses user needs and questions, rewarding sites that provide comprehensive and relevant information. While detailed content is valuable, clarity and focus are also crucial.

Talk To The Team At Minus 5 Media for More Information

While no method guarantees top search rankings, focusing on these key Google ranking factors will enhance your chances, even with the rollout of SGE. Consider working with a skilled agency for better results. Remember, it’s about quality, not just quantity, start with these guidelines and build from there. Results will come to those who are diligent. – If you’re looking for the best Digital Marketing Agency Marbella has to offer, look no further.