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Social Media Marketing Tools

The Best Social Media Management Tools in 2020

Social Media Marketing Tools – Digital marketers have a lot on their plates when it comes to social media management. But with the right social media marketing tool, marketers can save time and make work easier across all platforms

In 2020, digital marketers need a reliable social media marketing tool. And with so many social media management tasks ahead of you – whether it’s social media analytics, content creation, community management, or social listening  – you don’t have time to research all the best social media tools for business. Luckily, all the info you need is in this blog for you.

The Top Social Media Tools for Business

Over the past five years, global social media usage has increased drastically, and according to Statista, an estimated 2.82 billion people used social media worldwide in 2019, a number projected to increase to almost 3.1 billion by 2021.

As social media usage continues to grow, social media platforms will evolve and become more complex. Fortunately, these social media marketing tools will evolve even further to make the work of digital marketers easier and more effective.


When it comes to social media marketing, Socialbakers is your answer. It’s an end-to-end platform that helps you through the entire process, all the way from analysis and content planning to streamlined publishing and hassle-free community management.

It’s been the trusted platform for marketers from SMBs and large enterprise companies for years. It’s easy and quick to set up, so your teams can start using it immediately.

Of course, it offers all you’d expect from an end-to-end marketing platform, but then there’s a lot more added to the package that truly allows you to take your marketing to the next level.

Key Benefits

  • Streamlined Social Media Management: You can scale all your social media strategies with AI publishing recommendations and boost publishing efficiency with team approval workflows. You can effortlessly manage all your channels in one place.
  • Powerful AI Analytics and Measurement: With Socialbakers, it’s really easy to understand your own performance, but more critically it helps you benchmark your performance against your competitors with unparalleled precision. Marketing teams have developed successful campaigns to combat competitors from this solution alone. What’s more, it helps you predict performance into the future! No, we’re not kidding.
  • Everything for Your Content Strategy: With the content insights that are powered by AI image recognition technology and deep content intelligence, Socialbakers platform gives social media managers what they need to truly create the most engaging content. 
  • Easy Community Management: Socialbakers provides one place to manage all your social media care from community management to crisis management. And it’s made extremely effective through templates and task automation. 
  • End-to-End Influencer Marketing: Successful social media management today is entangled with influencer marketing. Socialbakers helps you connect them seamlessly. From super easy AI influencer discovery to campaign tracking, and engaging with influencers, the platform makes it all a smooth process.

Get Everything You Need to Manage All Your Social Media

Facebook Business Manager

Every business needs a Facebook business page and Facebook Business Manager has always been a few steps ahead by providing the necessary social media tools for publishing content. Facebook allows businesses to grow with free tools, insights, and a global community of over 2.5 billion people.

Even though it’s only limited to Facebook and Instagram posting, it’s a great package to get started in growing your social media presence for small businesses, startups, and ambitious entrepreneurs. 

Key Benefits

  • Facebook Ads: There are 1.6 billion people who are connected to a small business on Facebook. Marketers can create ads and personalize them with precise audience insights that not only coverage and location but demographics, interests and behaviours.  
  • Audience Network: It enables marketers to expand and scale Facebook campaigns with powerful features. Marketers can also create Custom Audiences that include core and lookalike audiences.


Started as a social media tool for fashion brands, Iconosquare has a multitude of features such as page analytics, community management, and post publishing. It can monitor your results, engage with your followers, and publish content systematically. 

Key Benefits

  • Quick Scheduler: Iconosquare’s publishing has built-in features such as geolocation and user tagging. The platform even gives you information on the best time to post.  
  • Auto-Posting: Iconosquare offers auto-posting for Instagram. Marketers can schedule Instagram carousels and stories with ease. Marketers can also see how their content is making an impact. 


Buffer offers a range of solutions for marketers. The social media tool can streamline engagement and results on social media with all the basic attributes from team approvals and collaborations to a dynamic calendar.

Marketers can engage with customers directly from the platform and analyze campaigns.

Key Benefits

  • Publishing: Buffer’s unique Instagram publishing features include a shop grid to drive traffic and sales from an Instagram bio. Marketers can also include the first comment when scheduling a post.
  • Analytics: Work with reports and statistics for Facebook, Instagram, and Twitter. Buffer’s analytics provides recommendations to grow reach, engagement, and sales.  

Speed Up Publishing With Instant Access to Inspiring Content


Later is an innovative app and cloud-based platform that helps marketers plan, manage, and schedule posts on a visual dashboard. 

Solely focused on Instagram, Later helps influencers organize social media content and marketing campaigns with a smooth mobile app interface. If Instagram is your main channel, Later is the perfect platform for you. 

Key Benefits

  • Plan Instantly: Marketers can plan and schedule their content in a matter of minutes. With a visual content calendar, marketers can easily drag and drop photos to create a personalized feed. With auto-publishing, influencers can find their experience smooth and easy. 
  • Analyze Content Performance: Later give marketers the ability to track likes, clicks, and followers. It’s important to have the right analytics and gain a clear view of organic performance. And with the right insights, you will be able to create a successful Instagram social media strategy.


Falcon is known for monitoring and social listening. They have helped marketers with brand reputation challenges. With a collaborative UI, they can deliver personalized brand experiences across most digital touchpoints.

Falcon provides valuable features for marketers from monitoring to publishing to engagement. Falcon can help you keep track of online communities with ease. 

Key Benefits

  • Monitor Reputation and Brand Reach: Social listening is one of their best features as it allows marketers to discover audience conversations and develop new business opportunities. 
  • One Profile, All Data: Anyone who has interacted with your brand on social, whether it’s a message, comment or mentions, you will automatically get a profile card based on that data.


Hootsuite started off as a tweet scheduler, but over the years Hootsuite’s social media services have diversified. They are known for their freemium service.

The tool provides features from scheduling and content creation to monitoring. Hootsuite support channels such as Twitter, Facebook, Instagram, Linkedin, Pinterest, YouTube, and even Google My Business through the Hootsuite app directory. 

Key Benefits

  • Scheduling: The scheduling feature allows marketers to manage all content in one dashboard. Marketers can organize multiple posts and automate them promptly. They can even schedule content while surfing the web. 
  • Community Care: Hootsuite’s community management makes it easy for small teams to monitor social channels. It includes features from delivering more responsive social customer care to manageable team workflows. 

Access One Calendar for All Your Content Planning


Meltwater’s media intelligence focuses on PR and analyzes brands globally through PR relations and marketing. Their speciality combines a listening platform with publishing and engagement tools.

Meltwater can capture most mentions on social media sites, and scheduling posts on Facebook and Twitter has never been so easy. It’s also a great tool for archiving and managing your influencer marketing efforts.

Key Benefits

  • Global Map: A cool feature that allows marketers to access a global map that can identify different conversations within a city. Being able to understand your audience by their demographics and location is always an advantage. 
  • Social Engagement: Meltwater marketers can respond to public conversations or private messages through the platform. They can speed up efficiency and respond to high volumes of inquiries.


If you need to strengthen your social customer care, Khoros can do the job for you. Khoros is built on top of a customer care foundation, and their advocacy for quality customer service comes from collaborations.

After merging with Spredfast and Lithium Technologies, Khoros was able to help marketers with digital community care, and branded communities. 

Key Benefits

  • Customer Satisfaction: Khoros helps marketers uncover important social conversations from their audience. Marketers can connect with customers to resolve their needs quickly and in an organized fashion.  
  • Advanced Listening and Monitoring: With a customizable widget dashboard, Khoros’ powerful monitoring tools can help marketers uncover distinct conversations that can be valuable for future campaigns.

Sprout Social

Sprout Social helps a wide range of businesses with complex social media business solutions from audience reach analysis to streamline social media monitoring and community engagement.

This social media tool offers a practical customer care experience for marketers to plan social media strategies fast and efficiently. 

Key Benefits

  • Social Listening Strategy: In cooperation with Simply Measured, Sprout Social gives marketers deep social listening features and analytics to expand and strengthen social campaigns. 
  • Paid Performance Reporting: Marketers are able to evaluate and report on the success of paid social campaigns executed through Facebook, Instagram, Linkedin, and Twitter.

Maximize Your Results With AI Paid Analytics


Talkwalker is one of the leading social media solutions when it comes to social listening. Talkwalker’s social listening and monitoring tool go beyond just social – it connects with new sites, blogs, forums, offline databases, traditional print, and even television.

Talkwalker can provide real-time insights on current trends and conversations from all social channels and online media. And if a social crisis hits, Talkwalker has your back. 

Key Benefits

  • Share of Voice: Marketers can see how much their audience is talking about your brand compared to competitors. 
  • Logo Recognition: With over 50,000 logos in its high-accuracy database, Talkwalker allows marketers to track brands by using the image and video recognition from social media platforms, blogs, and news sites.


Agorapulse has helped various marketers from mid-sized businesses and agencies throughout recent years. This platform has been known for solid publishing and social CRM.

If your business has a narrow focus and specific target audience, Agorapulse can monitor your brand and keywords on Facebook, Instagram, and Twitter. With clear reports and easy-to-use dashboard, Agorapulse can boost your social campaigns and increase your engagement.

Key Benefits

  • One-Click Reports: Marketers can discover ROI of content strategy and engagement with downloadable reports. 
  • Automated Inbox System: Agorapulse’s inbox systems work similarly to other solutions. Marketers can tag, flag, hide, or assign content, but what’s unique is that you can eliminate spam and assign incoming content automatically.


Sprinklr is a unified front office management platform more than a stand-alone social media management solution, and they do it with a cloud-based customer experience management solution for social media, content marketing, paid to advertise, and websites. 

Key Benefits

  • Advertising: Sprinklr allows omnichannel planning for other non-social campaigns across a comprehensive timeline. Marketers can plan campaigns and access real-time data on all campaigns.
  • Smart Response: Marketers can use an intuitive system to generate replies while conversing with audiences and save time.

Plan a Successful Global Social Campaign Today


Planable is a fun social media planning tool that caters to marketing teams, agencies, freelancers, and influencers. It offers features such as content previews, Giphy integrations, post scheduling, feedback reviewing, and many more.

This is a great tool if you have a small marketing team or you’re just getting started on expanding your social media presence.

Key Benefits

  • Gridview on Instagram: If you’re a content creator, this feature will be one of the most useful features. Having the right brand image and consistency on your Instagram grid is just as important as individual posts. Planable enables you to plan your content in an organized fashion. 
  • Content Creation: Marketers can create content for multiple pages and take advantage of the drag and drop feature for all posts. Marketers can plan all their content in an organized calendar.

Dash Hudson

For brands, Dash Hudson is a visual marketing software with a focus on visual content for Instagram and Pinterest. Marketers can publish all their content through the platform to gain the right engagement.

This tool allows businesses to analyze their traffic and the overall success of their Instagram and Pinterest accounts. 

Key Benefits

  • Ecommerce Suite: Dash Hudson helps businesses sell products through Instagram posts by providing eCommerce analytics. This makes it easy for audiences to shop directly on Instagram profiles. 
  • Vision: It’s a creative insight feature that analyzes all owned content from organic to paid. Vision can identify the best images, trends, and recommendations.